During its meeting on Thursday, November 21, the Moroccan government officially appointed Achraf Fayda as the new Director General of the Moroccan National Tourism Office (ONMT).
Fayda steps into the role following the departure of Adel El Fakir, who was appointed Director General of the National Airports Authority (ONDA) in June 2024.
Achraf Fayda brings extensive marketing expertise to his new position. He previously served as Marketing Director at Centrale Danone and held the same role at Coca-Cola Company for North Africa. His appointment is expected to bolster the ONMT’s efforts in promoting Morocco as a premier global travel destination.
Fayda’s leadership comes at a pivotal time for the Moroccan tourism sector, as the country continues to focus on innovation and expansion in a competitive international market.
