The Al Omrane Group, a strategic public enterprise, has transformed the Moroccan real estate landscape with its groundbreaking acquisition support platform, accessible via www.alomrane.gov.ma. Designed to meet the needs of residents and Moroccans living abroad, this digital tool sets a new standard in the market by combining innovation, inclusivity, and accessibility.
Since its launch roughly a year ago, the platform has made 23,223 real estate products available across 550 nationwide projects. It has attracted over a million visitors, leading to the successful acquisition of more than 9,000 properties. Additionally, around 10,000 users have utilized the “Request a Callback” service, while over 5,200 online appointments have been scheduled. In a gesture of inclusivity, the platform supports over 240 languages, including Tamazight, ensuring it caters to the diverse needs of citizens.
This digital platform has quickly become a benchmark for transparency, modernity, and accessibility. Offering a wide array of real estate options, including residential properties, land plots, and commercial spaces, it provides detailed, transparent information on location, pricing, and nearby amenities. By simplifying administrative procedures, the platform makes property ownership more accessible to everyone.
The initiative reflects the Al Omrane Group’s dedication to citizen service, aligning with the High Orientations of His Majesty the King. Strategically, the platform aims to enhance transparency by offering equal access to comprehensive information, build public trust through openness, and simplify processes with its intuitive interface. It also improves client relationships by incorporating modern communication tools and maintaining a customer-centric approach.
A standout feature of the platform is its interactive map, which allows users to visualize properties across various regions and cities. Searches can be filtered by location, property type, or budget, while downloadable fact sheets offer detailed insights into property dimensions, prices, and proximity to public facilities. The GPS navigation feature further simplifies the client experience by guiding users directly to identified sites.
To turn investment plans into reality, users can request online appointments or opt to be contacted by a commercial advisor. These requests are promptly handled, with confirmations sent via SMS. The platform’s fully digitalized system also streamlines the submission of complaints, ensuring swift resolutions. Moreover, a built-in interactive questionnaire enables users to evaluate the quality of service, fostering continuous improvement.
The platform ensures that property purchases can be finalized at any agency, regardless of location, providing flexibility and convenience, particularly for Moroccans residing abroad.
More than just a digital tool, Al Omrane’s platform is a true game-changer for Morocco’s real estate sector. Its forward-thinking, inclusive approach demonstrates the transformative potential of digitalization in public services. As its impact continues to grow, the platform sets a new benchmark for innovation and inspires future initiatives in the industry, solidifying Al Omrane’s leadership in modernizing real estate access.
