Attijari Payment, Visa, and Woliz have joined forces to launch a groundbreaking initiative aimed at transforming how payments are made across Morocco. Their shared mission is to accelerate the digital transition for merchants—particularly those in the fast-moving consumer goods sector—by giving them access to simple, secure, and inclusive payment solutions.
At the heart of this alliance is a strategic agreement that will see Attijari Payment’s acceptance tools seamlessly integrated into Woliz’s platform. Meanwhile, Visa brings its global expertise to the table, offering both technological support and educational resources to help merchants navigate and embrace the digital shift. The partnership is designed to make the payment experience more efficient and user-friendly, at a time when going digital is no longer optional but essential.
For Attijari Payment, this collaboration aligns with its broader commitment to helping professionals adapt to a rapidly evolving marketplace. Fahd Bettache, the company’s CEO, emphasized the need for solutions that are not only cutting-edge but also grounded in local realities. The goal, he explained, is to provide tools that are both practical and accessible, especially for small and mid-sized retailers navigating Morocco’s increasingly digital economy.
Visa shares that vision. Sami Romdhane, Visa’s Country Manager in Morocco, highlighted the importance of building bridges between traditional commerce and the digital economy. By combining Visa’s global reach with the local agility of partners like Woliz and Attijari Payment, he said, the initiative aims to widen access to secure, reliable financial services and drive greater digital inclusion across the board.
For Kamal El Hardouzi, the founder of Woliz, this partnership is a direct response to what local merchants have been asking for—real, tangible support. He believes the initiative lays the groundwork for a more inclusive financial environment by bringing together key players from distribution, finance, and technology. The idea is to create a unified framework that delivers real value on the ground.
As a young Moroccan fintech company, Woliz is betting on its innovative spirit and deep understanding of local market dynamics to give this partnership real traction. By teaming up with a major banking institution and a global payments leader, Woliz is helping shape a new hybrid model—one that’s built to meet local needs while aligning with international standards.
This new alliance marks a pivotal moment in Morocco’s digital payment evolution. It signals a move toward a more connected and inclusive financial ecosystem, one that’s built not just for today’s challenges but for the opportunities of tomorrow.
