Auto Shareholders in Auto Hall have approved a plan to raise up to 1.1bn dirhams to support the company’s expansion.
The decision was taken at a general meeting chaired by Karim Ghellab.
Investors agreed to raise up to 500m dirhams by issuing new shares through a public offering. Existing shareholders will have priority to buy them. The company said the move could happen in stages, depending on market conditions and final approval from the Moroccan Capital Market Authority.
Shareholders also approved plans to raise up to 600m dirhams through bonds, which could also be issued in several parts.
The fundraising comes after a strong year for the car market in Morocco. In 2025, a record 235,372 new vehicles were sold, up 33.4% from the year before.
Auto Hall also posted solid results. It sold 25,778 vehicles, up 18%. Revenue rose to 5.9bn dirhams, and operating profit doubled to 273m dirhams.
Other parts of the business also did well. Its finance arm, Auto Hall Crédit, grew by 58% to 2.1bn dirhams. Its used car brand Autocaz sold 1,879 vehicles, while its insurance service reached a 52% take-up rate among customers.
The company says the new funds will help it grow, especially in hybrid and electric cars. It also plans to invest in new showrooms, improve its online sales, and support charging infrastructure.
Auto Hall runs more than 50 branches across Morocco and represents over 15 brands, including Ford, Nissan and Fiat.
Earlier this year, shareholders agreed to extend the company’s lifespan by 99 years, taking it to 2125. The group also updated its rules to follow Law 19-20, including a requirement for at least 40% gender balance on the board.
