As Morocco’s new car market rebounds with a robust 36% growth in the first half of 2025, Auto Hall is charting a clear path forward by leaning into two strategic pillars: the rise of Chinese automotive brands and product diversification. Between January and June, the group sold 10,730 vehicles, marking a 14% increase over the same period last year.
A key driver of this momentum is the successful launch of the DFSK E5 PHEV, a new plug-in hybrid SUV that reflects Auto Hall’s pivot toward models better aligned with evolving consumer expectations. This shift in strategy appears to be paying off. The company reported a consolidated revenue of 2.7 billion dirhams for the first half of the year, up 11%, thanks not only to rising sales volumes but also to growth in financial and insurance services.
Auto Hall’s nationwide presence—comprising more than 50 branches—continues to be a major asset. Reliable supply chains and an ever-expanding product lineup have helped the group maintain its competitive edge. Each of its subsidiaries contributed to the solid overall performance, reinforcing the strength and reach of its distribution network.
Looking ahead to the second half of the year, the company plans to strengthen its growth engines by investing further in long-term leasing, the used car market, and high-value services. Enhancing customer experience and maintaining tight cost control remain central to Auto Hall’s roadmap as it builds on its strong start to 2025.
