Auto Hall had a strong 2025, with total sales of 5.91 billion dirhams, up 18% from last year, as more Moroccans bought new cars and light commercial vehicles.
The company sold 22,612 new vehicles over the year, a 20% increase, and made 1.74 billion dirhams in the last three months, 20% higher than the same period in 2024. Morocco’s overall car market also grew fast, with 235,372 vehicles sold, a 33% jump.
Several trends are driving this growth. Chinese brands like BYD, Chery, and MG are popular for their affordable, tech-filled cars. Auto Hall now sells these alongside Ford and Mitsubishi, appealing to younger buyers who want digital features and electric options.
Short-term rental demand is also helping, as Morocco’s growing tourism and preparations for the 2030 FIFA World Cup push commercial vehicle sales higher.
Auto Hall runs a full ecosystem: its finance team makes buying easier, and its used-car platform, Autocaz, helps customers trade in old cars for new ones.
The company is also opening new showrooms in cities like Casablanca, Rabat, and Tangier, focusing on tech and electric vehicles, in line with Morocco’s “Green Morocco” plans.
At the end of 2025, the company’s structure stayed the same, with growth supported by marketing, partnerships, and online sales.
