As Morocco prepares to host the 2025 TotalEnergies Africa Cup of Nations (AFCON), BANK OF AFRICA is launching two exclusive bank cards designed to celebrate the occasion and engage fans across the continent. These limited-edition cards merge football passion with financial innovation, marking the tournament with a bold presence in everyday transactions.
The first release, GOAL 25, is a prepaid card draped in Morocco’s national colors. Available both as a personalized card for BANK OF AFRICA clients and as an anonymous version for non-customers, it offers a simple, accessible payment solution for a wide range of users—including young fans. With a strong visual identity and ease of use, it aims to turn everyday spending into a celebration of the sport.
The second product, the GOLD CAN card, targets a broader audience that includes individuals and business customers. International in scope, it enables transactions both in Morocco and abroad, leveraging the Visa network to provide premium benefits. The card’s sleek, tournament-inspired design is tailored to reflect its high-end positioning and appeal to clients seeking both functionality and prestige.
Both cards feature the image of Brahim Diaz, the global football star who now serves as the face of BANK OF AFRICA’s campaign. His association with the cards brings a blend of energy, pride, and forward-looking spirit—mirroring both the bank’s values and the continent’s growing influence in the football world.
This initiative is part of a wider collaboration with Visa, which has included giveaways of match tickets and VIP experiences for fans. Through this partnership, BANK OF AFRICA is not just celebrating football; it’s reinforcing its commitment to financial inclusion and digital innovation across Africa. By blending sports enthusiasm with accessible banking solutions, the campaign taps into the unifying power of the game while showcasing the bank’s modern, inclusive vision.
