BANK OF AFRICA is stepping up its support for small-scale Moroccan businesses with a new campaign aimed squarely at local entrepreneurs. Launched amid a broader national push to boost entrepreneurship, the initiative highlights the bank’s ambition to play a hands-on role in reviving the economy by targeting those at the earliest stages of building a business.
Rather than relying on flashy marketing, the bank is focusing on practical, on-the-ground support—positioning itself not just as a lender, but as a long-term partner. The campaign’s central message, “Have a business idea? Let’s build it together,” speaks to a holistic strategy meant to guide entrepreneurs from the moment they start planning through to long-term growth.
This offering is built on a robust set of tools and services: personalized financial solutions, free-of-charge benefits, and dedicated digital platforms. But above all, it emphasizes accessible, human-centered guidance tailored to the real-world challenges entrepreneurs face. The ultimate goal is to help small businesses not only launch but thrive as lasting contributors to Morocco’s economy.
The campaign is closely aligned with the efforts of public institutions such as Bank Al-Maghrib, the Regional Investment Centers, and the Ministry of Employment—all of which have been actively working to energize the microenterprise sector. These businesses, while often vulnerable, are recognized as vital engines of economic life across the country.
By reaffirming its commitment, BANK OF AFRICA is positioning itself as a civic-minded institution—firmly rooted in local communities and invested in fostering inclusive growth that benefits everyone.
