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Bank of Africa reinvents customer experience with new private client division

Bank of Africa has reaffirmed its dedication to building lasting client relationships by unveiling its newly revamped Private Client Division during an exclusive event. This initiative reflects the bank’s commitment to enhancing its services for high-net-worth individuals through proximity, personalization, and expertise.

The restructured Private Client Division is composed of Regional Private Client Directors and Private Bankers who provide a comprehensive and tailored experience. The new model aims to address the specific needs of privileged clients while preserving and enhancing their wealth.

To complement this strategy, Bank of Africa has created exclusive Private Spaces across various regions of Morocco. These refined locations offer a discreet and welcoming environment where clients receive personalized guidance in a setting designed to meet their unique expectations.

Leveraging its wide-ranging expertise, the bank’s Private Client Division provides innovative and comprehensive solutions that strengthen the trusted relationship between the institution and its clientele.

As part of its enhanced offerings, Bank of Africa introduces prestigious payment cards such as the INFINITE PAY & FLY RAM and Mastercard World Elite. These cards provide access to an array of premium benefits, including airport lounge privileges, travel assistance, and private concierge services.

This exclusive range of services underscores the bank’s dedication to understanding and meeting the distinct needs of its clients while granting them access to a privileged circle of benefits.

With its new Private Client Division, Bank of Africa reinforces its vision of a customer-focused bank that prioritizes trust, personalization, and enduring partnerships. The initiative sets a new standard in customer experience, ensuring that each client enjoys exceptional care and attention.

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