Banque Populaire, in collaboration with Mastercard, has unveiled its new Mastercard Platinum card in Morocco, targeting high-end clients seeking premium benefits and tailored services. Designed for an upscale market, the launch marks a significant step in the bank’s efforts to elevate its product offerings and deliver a more personalized banking experience.
With this new card, customers gain access to a wide array of exclusive perks. These include entry into Mastercard’s Priceless platform, global discounts, VIP airport lounge access, concierge services, travel and medical assistance, and exclusive deals with top international brands. The aim is to blend convenience with luxury, catering to clients who value both functionality and elevated service.
This move is part of Banque Populaire’s broader strategy to enhance its premium banking segment. Idriss Bensmail, General Manager in charge of Commercial Banking at BCP, emphasized that the card’s launch reflects the group’s commitment to evolving alongside its clients’ expectations. By offering products that align with the lifestyle and ambitions of a more discerning clientele, the bank aims to solidify its position in Morocco’s increasingly competitive financial market.
