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Can Tamwilcom turn MAD 300bn in financing into real business growth?

Tamwilcom has launched its Jossour 2030 strategy, aiming to mobilise 300bn dirhams in financing and support investment
Tamwilcom has launched its Jossour 2030 strategy, aiming to mobilise 300bn dirhams in financing and support investment

Getting access to finance remains one of the biggest challenges for many Moroccan businesses. Tamwilcom says its new five-year strategy aims to help change that.

The state-backed financial institution unveiled its “Jossour 2030” plan on Wednesday in Salé during a ceremony chaired by Economy and Finance Minister Nadia Fettah, who also serves as chair of Tamwilcom’s board.

The plan targets 300bn dirhams in financing by 2030, backed by 170bn dirhams in commitments. Tamwilcom also hopes to mobilise more than 60bn dirhams in private investment, support the creation of 45,000 jobs each year and reach around 435,000 beneficiaries over the next five years.

Speaking at the launch, Ms Fettah said Morocco had shown resilience despite global economic disruptions, geopolitical tensions and successive crises thanks to long-term reforms and sound economic management. She added that increasing investment and improving competitiveness remain key priorities.

A major focus of the new strategy is improving access to finance for very small, small and medium-sized businesses. These companies make up most of Morocco’s economy but often struggle to secure bank funding, especially newer businesses, firms with limited capital and companies based outside major economic centres.

As part of the plan, Tamwilcom signed an agreement with the Ministry of Economy and Finance and the Professional Group of Banks of Morocco to support financing for mid-sized companies, which are now included within the institution’s scope of action. The agreement also aims to encourage banks to increase lending to smaller businesses.

Another agreement signed with the Association of Moroccan Regions seeks to develop financing solutions tailored to the needs of Morocco’s 12 regions.

The strategy marks another step in Tamwilcom’s evolution after the transformation of the former Central Guarantee Fund into its current structure in 2020.

The challenge now will be turning ambitious targets into real results. While the figures are significant, the success of the plan will depend on whether businesses can access financing more easily, particularly smaller firms that often remain outside traditional banking networks.

Ultimately, the impact of Jossour 2030 will be measured not only by the amount of money mobilised but also by where it goes, who benefits and whether it leads to more investment and jobs.

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