Casablanca will host the ninth Les Impériales Week (LiWeek 2026) from 30 March to 5 April, bringing together people working in marketing, media, communication, digital technology, and event management.
The event, supported by royal patronage, will use the slogan: “Daba or Never – Let’s make our industry great again”. Organisers say it aims to encourage new ideas in Morocco’s communication sector and keep up with fast changes in technology and business.
The programme will include talks, workshops, and discussions on key challenges facing the industry, such as digital change, new business models, and attracting younger talent.
Awards will also be given, including:
- LOVE BRAND – for the most influential brands and personalities.
- LES ÉTOILES – for creative strategy work
- LES HOMMAGES – to honour leading figures in the sector.
- THE LIONS – recognising top achievements in marketing, media, digital, and events.
Two committees will run the event: an Ethics Committee to make sure professional standards are met and a Scientific Committee to plan the programme and track industry trends.
