Casablanca is getting ready to host the 11th Textile and Fashion in Morocco exhibition from 2 to 5 April. The event is organised by the Pyramids Group and will bring together more than 550 brands and around 14,000 professionals from textiles, fashion, home fabrics, and machinery.
The expo is all about connecting people and ideas. There will be spaces for business meetings, networking, and workshops to talk about the latest trends and market developments.
Several embassies, including Brazil, Indonesia, Pakistan, and Bangladesh, are supporting the event. Key local partners include the Chamber of Commerce, Industry, and Services of Casablanca-Settat, the Chamber of Crafts for Fes-Meknes, and the Italian Chamber of Commerce in Morocco.
Fashion fans can look forward to two days of runway shows. There’s a tribute to the late designer Yves Saint Laurent, with Moroccan designers showing collections for women, men, and kids. Collège LaSalle will host “Braids with One Thread,” featuring 14 Canadian designers, including Jean-Claude Poitras. There’s also a competition for young designers to showcase fresh talent.
Thanks to its location, Morocco can get designs from the factory to the store in Europe in under two weeks. Big names like Zara and Mango rely on Moroccan factories for fast-turnaround collections.
Casablanca is the heart of Morocco’s textile industry. The city and region make up a big part of the country’s industrial output and act as a gateway to African and European markets. Italy is a big partner too, supplying modern machines and tech to keep Moroccan factories competitive.
The Yves Saint Laurent tribute is more than just a show. Saint Laurent spent a lot of time in Morocco and drew inspiration from its colours, fabrics, and traditional styles like the burnous and caftan.
Schools like Collège LaSalle are helping Morocco build creative talent, not just factories. By working with Canadian designers, they aim to train the next generation of Moroccan designers to create their own brands.
Even countries like Pakistan and Bangladesh are getting involved, sharing knowledge about materials and sustainable production. It’s a mix of competition and collaboration that shows Morocco is serious about being a key player in global fashion.
