A Moroccan company that supplies cherry tomatoes to supermarkets across Europe has earned one of the world’s best-known sustainability certifications.
Azura Group has been awarded B Corp status after an independent assessment of its environmental, social and governance practices.
The certification, issued by the non-profit organisation B Lab, places Azura among just 16 fruit and vegetable producers worldwide to hold the label.
Founded in 1988, the French-Moroccan family-owned company exports around 188,000 tonnes of cherry tomatoes to Europe each year and employs about 20,000 people.
B Lab assessed the company’s performance in five areas, including governance, workers, environment, customers and community impact.
Azura grows tomatoes across more than 1,200 hectares and operates 53 farms along Morocco’s Atlantic coast. It also runs an aquaculture facility in Dakhla.
The company produces several types of cherry tomatoes, including round, elongated and plum varieties, as well as mixed-colour packs. It says all crops are grown in unheated greenhouses using natural sunlight, reducing energy use compared with heated European winter production.
Azura uses all irrigation water for its snacking tomato production in Agadir from desalination plants. Through a partnership with environmental services company Suez, it processes around 116,000 tonnes of agricultural waste each year into compost and fuel products.
The certification process also examined social programmes run by the company, including literacy classes for employees and rural development projects supported by the Azura Foundation.
The announcement comes as Azura faces growing pressure in parts of Europe.
French tomato growers have raised concerns about increasing imports of lower-cost cherry tomatoes, while Spanish farming groups have called for investigations into how imported tomatoes are marketed in supermarkets.
The company is also at the centre of a dispute over the labelling of products grown near Dakhla. Campaign groups argue that tomatoes harvested in the territory should be labelled differently in line with recent rulings by the Court of Justice of the European Union.
Despite those disputes, Azura has received several sustainability awards in recent years. The company won the Trophée Climat 2025 in the agriculture category and achieved Level 3 certification under the Morocco Sustain Food Standard.
