The Chinese company Boway Alloy is preparing to pour up to $150 million into a new production facility in Morocco, marking a significant step in its global industrial expansion. The planned site will focus on manufacturing electronic strips made from specialized metal alloys, with an annual output expected to reach 30,000 tons. This initiative represents one of the company’s most ambitious moves outside Asia to date.
To oversee operations locally, Boway will set up a wholly-owned subsidiary, temporarily named Boway Alloy New Materials (Morocco) Limited. The new entity is currently awaiting regulatory approval from Moroccan authorities, but once cleared, it will be fully responsible for developing and managing the factory from the ground up.
The project also signals a shift in the group’s global strategy. Boway has officially scrapped a similar venture it had once considered in Vietnam, opting instead to establish itself in Morocco. This decision underscores the company’s growing interest in leveraging Morocco’s vibrant industrial ecosystem, which offers a strategic geographic position between European and African markets, along with investment conditions seen as highly favorable.
With this new presence, Boway aims to deepen its integration into the global supply chains of electronic components. The move also aligns with Morocco’s rising status as a key manufacturing hub for high-tech industries, reinforcing its role as a gateway for companies looking to expand into innovation-driven markets.
