In a groundbreaking step for the “Made in Morocco” movement, COPAG-Jaouda, a leading agricultural cooperative, has unveiled Nabatlé, the first plant-based milk created and produced entirely in Morocco.
Amid a shift in dietary trends, Nabatlé positions itself as a healthy and nutritious alternative for those seeking a balanced lifestyle. Made from carefully selected plants and seeds, it is gluten-free, lactose-free, preservative-free, and contains no added sugars. Designed to meet the needs of both vegetarians and vegans, this innovative product provides a range of health benefits.
For COPAG-Jaouda, Nabatlé is more than just another product—it’s a bold statement of Moroccan expertise and a testament to the country’s growing potential in sustainable food innovation. This plant-based milk reflects the cooperative’s commitment to quality and forward-thinking production methods. Through this initiative, COPAG-Jaouda aims to elevate the “Made in Morocco” label to international prominence, offering products that align with global demands for healthy, environmentally responsible food options.
The Nabatlé line features three core varieties, each tailored to different tastes and nutritional needs:
- Almond: A naturally sugar-free and refreshing drink, perfect for those keeping a low-calorie intake.
- Oat: Packed with fiber, minerals, and plant-based proteins, this variant supports balanced nutrition.
- Coconut: With a rich, creamy texture and a hint of tropical flavor, it delivers indulgence while providing essential calcium and vitamins A and D3.
In a world increasingly concerned with sustainability, Nabatlé serves as a symbol of Morocco’s commitment to eco-conscious progress. COPAG-Jaouda is focused on reducing its environmental footprint while bolstering the local economy. The cooperative aims to make its products accessible to all social groups, ensuring that affordability and inclusivity remain core to its mission.
The launch of Nabatlé is accompanied by a pledge to uphold sustainable practices such as sourcing locally and minimizing waste. This holistic approach underscores COPAG-Jaouda’s dedication to protecting both the environment and the communities it serves.
To ensure Nabatlé reaches a wide audience, COPAG-Jaouda is preparing an ambitious marketing campaign designed to challenge common misconceptions about plant-based milk. The campaign will emphasize the product’s numerous benefits and versatility through engaging messages that promote mindful eating. By leveraging various media platforms, the cooperative hopes to inspire consumers to explore healthier, plant-based options.
