Morocco’s car rental federation has signed a deal with the country’s exclusive importer of the Chinese car brand Changan, in a move designed to lower costs and support rental companies.
The agreement was signed in Casablanca between the Fédération des Associations des Agences de Location de Voitures au Maroc (FALAM) and GLOBAL SIAN MOTORS, which imports CHANGAN cars into Morocco.
Under the deal, rental agencies that are members of the federation will get better prices when buying Changan vehicles. They will also be able to organise group purchases to secure bigger discounts. The agreement includes reduced prices on spare parts and better after-sales service.
The partnership also offers financing options suited to car rental businesses, helping agencies expand or renew their fleets. Members will get early access to new Changan models before they are officially launched in Morocco. The deal also includes support when agencies want to sell their cars after two or three years of use.
The car rental sector is one of the biggest buyers of new cars in Morocco. By working together instead of negotiating alone, rental companies hope to reduce costs and stay competitive.
Changan is one of China’s largest car makers and has been expanding in Morocco in recent years. For rental firms, lower purchase prices and cheaper spare parts can make a big difference to profits. Reliable after-sales service is also important, as cars that stay in the garage mean lost income.
Resale value is another key issue. Rental companies usually replace their cars every few years. How much they earn when they sell those used cars often decides whether they make or lose money. This agreement aims to make that process clearer and more stable.
The move is also in line with Morocco’s efforts to strengthen its automotive sector and encourage more investment in the industry.
