BMW has officially launched the fourth generation of its celebrated 1 Series in Morocco through Smeia’s dealership network. This high-end compact, known for its dynamic design, powerful performance, and advanced tech features, continues to champion BMW’s sporty spirit while adding a fresh focus on sustainability.
Manufactured in Leipzig, Germany, the new 1 Series takes an eco-friendly approach in its production. By using more recycled materials and refining its energy use, BMW is committed to reducing the model’s environmental footprint.
A bold new look for the 1 Series
The updated design brings a sharper edge to the 1 Series’ athletic aesthetic. With its elongated hood, set-back cabin, and streamlined profile, the car embodies elegance in motion. The front end features a larger grille and state-of-the-art LED headlights, giving it a sleek, modern look. Available in a range of colors—including metallics and contrasting roof shades—buyers can choose from trim options like the sporty Pack M and M Edition, which add distinctive touches like larger air intakes and a three-dimensional rear diffuser to enhance its performance-driven styling.
A cutting-edge interior
Inside, the 1 Series prioritizes space and luxury. The centerpiece is BMW’s Curved Display, which merges two high-resolution digital screens (10.25 and 10.7 inches) for a seamless and intuitive experience. The model integrates BMW’s new iDrive system with a “QuickSelect” function, streamlining navigation through vehicle settings. Alongside this are advanced driver-assist systems, including collision alerts, automated parking, and optional active cruise control, ensuring a safe and convenient ride.
For those seeking an extra edge, the top-tier M135 xDrive model is sure to impress. Packing a 300-horsepower engine, it accelerates from 0 to 100 km/h in just 4.9 seconds, delivering a thrilling drive that few in its class can match.
Performance meets eco-consciousness
Starting at 328,000 dirhams for the BMW 118i, the 1 Series offers various engine and trim options that balance performance with environmental mindfulness. It’s a compact luxury vehicle that appeals to those who appreciate both power and a reduced environmental impact—setting a new standard in Morocco’s premium car market.
In short, the BMW 1 Series is back and better than ever, delivering an exciting mix of style, innovation, and responsible engineering tailored to meet the demands of today’s drivers.
