The Moroccan auto market continued its strong rebound in July 2025, with new car registrations climbing nearly 39% compared to the same month last year. According to figures released by AIVAM, a total of 19,713 vehicles were sold in July—up sharply from the 14,219 recorded in July 2024.
Passenger cars led the surge with 17,708 units sold, marking a 39.42% increase year-over-year. Light commercial vehicles also followed suit, rising by 32.08% to reach 2,005 units.
Since the beginning of the year, cumulative sales have hit 131,739 vehicles—an impressive 36.51% jump over the first seven months of 2024. This momentum is being driven by both legacy automakers and aggressive newcomers who are reshaping the competitive landscape.
Dacia continues to dominate the passenger car market, closely followed by Renault. Hyundai and Peugeot have also posted striking gains, with both brands growing their sales by more than 45%. But the biggest surprise came from BYD. The Chinese manufacturer moved 1,843 units in July, representing a staggering 2,321% increase from a year earlier. The key driver behind that explosion in sales is the popularity of its plug-in hybrid SUV, the Seal U DM-I.
In the light commercial vehicle segment, Renault still leads the pack, with more than 3,200 units sold so far this year. Fiat has also made waves with a 177% sales jump, while Ford—despite faltering in passenger vehicle sales—has maintained solid performance in the utility space.
