Inwi made a stunning impact at the 2024 African Cristal Festival, securing three top awards at this major event that celebrates the creativity and innovation of brands across Africa. The festival is a key platform for recognizing the most striking and effective advertising campaigns on the continent.
The first accolade came in the “Long Term Creativity” category, recognizing inwi’s enduring collaboration with the popular comedian Hassan El Fad and his iconic character “Kabour.” This long-running campaign, focused on inwi’s prepaid segment, has brilliantly combined humor and relatability, resonating deeply with a broad audience.
Inwi also took home the prize for “Social & Influencer – Best Use of Instagram” for its collaboration with content creator Adil Taouil. This partnership successfully highlighted the quality of inwi’s network across various regions in Morocco, using authentic and engaging content that captivated the Moroccan public.
The third award, “The Innovative Media Award,” was earned through the digital activation “FOOH JO 2024,” a cutting-edge campaign supporting Morocco’s U23 national football team. Using augmented reality, special effects, and computer-generated imagery, this innovative and immersive experience demonstrated inwi’s commitment to technological innovation and sports.
These awards affirm inwi’s capacity to innovate and solidify its presence in the African advertising and digital landscape. With these achievements, inwi reiterates its dedication to delivering creative and impactful experiences to its customers and the Moroccan public.
The African Cristal Festival is one of the most prominent events in the African advertising, communication, and media ecosystem. It honors the best advertising campaigns that integrate cultural references, making them authentic and unique.
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