After more than two decades away from store shelves, the legendary Moroccan soda brand La Cigogne is making a grand comeback. Originally launched in 1929, the iconic lemonade is being revived by the Société des Boissons du Maroc (SBM), blending its rich history with modern innovation and sustainability, according to a statement from the brand.
SBM’s reintroduction of La Cigogne aims to offer Moroccan consumers a unique experience that combines authenticity with a modern touch. While preserving the brand’s historic essence, the relaunch incorporates updated production techniques that are environmentally conscious.
“It is a great honor to revive this iconic soda. I hope it enjoys a new life as long as its predecessor from 1929!” said the General Manager of SBM.
Despite its absence since 1997, La Cigogne has remained deeply rooted in Moroccan culture. Even after it disappeared from the market, the soda lived on in the memories of its fans, bolstered by contemporary artists who turned it into a symbol of Moroccan Pop Art and by collectors who have safeguarded its legacy, turning it into a national myth and emblem of Moroccan identity.
As a “Love Brand” filled with nostalgic memories of childhood and celebrations, La Cigogne now returns to create new memories, acting as a bridge between generations. The visual identity remains unchanged, with the iconic logo and its recognizable stork still evoking fond memories for many Moroccans. The classic bottle has also retained its spiral design and sleek form.
However, this comeback isn’t just about nostalgia. Steering away from the current “retro” trend, La Cigogne has firmly planted itself in the present and future, staying true to its identity while embracing modern advancements.
The revived La Cigogne remains faithful to its original recipe, with the same unmistakable, crisp taste and crystal-clear appearance. “I had the pleasure of drinking La Cigogne in Morocco in 1995 and still remember its distinctive fizz. Nearly 30 years later, our teams have managed to recreate that same unique sparkle and flavor,” said SBM’s General Manager.
For this comeback, SBM has gone a step further by updating the ingredients to suit modern preferences: “No more chemicals or synthetic flavors—La Cigogne 2024 is 100% natural!” The soda now boasts a more natural composition, made with real lemon flavors and reduced sugar content.
In line with its forward-looking approach, La Cigogne will only be available in eco-friendly packaging, including glass bottles that are reusable and returnable, as well as infinitely recyclable aluminum cans. This choice highlights the brand’s commitment to environmental sustainability.
Furthermore, the packaging will be produced locally, adhering to the “short supply chain” principle, which promotes local manufacturing and supports the national economy.
Starting from October 1st, La Cigogne, a legendary Moroccan brand with a 90-year legacy, will make its triumphant return to stores. The beloved white lemonade will be available in major supermarkets and local shops across Morocco in 25 cl reusable glass bottles, as well as in 25 cl and 33 cl aluminum cans—both of which reflect the brand’s commitment to sustainability and environmental respect.
