A century of stories, unforgettable encounters, and enduring memory echo within the storied walls of La Mamounia, Marrakech’s legendary hotel. Now, that rich legacy is captured in a new book published in partnership with Assouline, the iconic publisher known for celebrating global cultural landmarks. More than a retrospective, this elegant volume serves as both tribute and testimony—an invitation into the world of a hotel that has become inseparable from the soul of Marrakech. Crafted by journalist and author Laurence Benaïm, the book is the result of months of in-depth research. Each chapter is enriched by a curated collection of photographs that effortlessly evoke the hotel’s timeless elegance and serene ambiance.
Rather than simply cataloguing the past, the narrative explores the unique relationship La Mamounia has cultivated with its guests, its staff, and the city it calls home. The story unfolds through a tapestry of personal anecdotes, intimate portraits, and treasured memories. It reveals the founding values that define La Mamounia—not through clichés, but through the real essence of what has made this place so enduring: a refined art of hospitality, a legacy of excellence passed down through generations, and a deep-rooted fidelity to the Moroccan spirit. Every page feels like a quiet, thoughtful dialogue between the hotel and those who have helped shape its identity.
This publication further cements La Mamounia’s standing among the world’s most prestigious hotels. Partnering with Assouline was no accident—it signals a commitment to authenticity and excellence, combining visual beauty with a sincere narrative voice. The book doesn’t just celebrate a building or a brand; it honors a living institution, one that continues to reinvent luxury while remaining grounded in its heritage. Available from September 8, 2025, in the hotel’s boutique, this book is more than a collector’s item—it’s an invitation to step inside one of Morocco’s most iconic addresses and experience its magic, one story at a time.
The story unfolds through a tapestry of personal anecdotes, intimate portraits, and treasured memories. It reveals the founding values that define La Mamounia—not through clichés, but through the real essence of what has made this place so enduring: a refined art of hospitality, a legacy of excellence passed down through generations, and a deep-rooted fidelity to the Moroccan spirit. Every page feels like a quiet, thoughtful dialogue between the hotel and those who have helped shape its identity.
This publication further cements La Mamounia’s standing among the world’s most prestigious hotels. Partnering with Assouline was no accident—it signals a commitment to authenticity and excellence, combining visual beauty with a sincere narrative voice. The book doesn’t just celebrate a building or a brand; it honors a living institution, one that continues to reinvent luxury while remaining grounded in its heritage.
Available from September 8, 2025, in the hotel’s boutique, this book is more than a collector’s item—it’s an invitation to step inside one of Morocco’s most iconic addresses and experience its magic, one story at a time.
