The LabelVie Group is preparing to make history with an extraordinary feat: setting a Guinness World Record for the largest assortment of mille-feuille pastries ever displayed in a supermarket. This groundbreaking event will take place on Saturday, September 28, 2024, at 4:00 PM at Carrefour Temara, located on Hassan II Avenue in Temara, Morocco.
For this special occasion, Carrefour Temara—one of LabelVie Group’s flagship stores—will transform into a gourmet wonderland. An astonishing 1,000 mille-feuille pastries, each showcasing one of 100 unique variations, will be presented. Every one of these delectable creations will be crafted live by master pastry chefs, guaranteeing not only a treat for the taste buds but also a feast for the eyes.
This event goes beyond sheer numbers; authenticity will be key. An official judge, flown in from London, will verify the attempt, bringing an international flair to this Moroccan culinary achievement. The presence of an official Guinness adjudicator adds gravitas and excitement to this record-breaking attempt.
However, this is more than just a pastry showcase. The initiative is a testament to LabelVie Group’s commitment to highlighting Moroccan craftsmanship. By taking on this gastronomic challenge, the brand celebrates the richness and diversity of Moroccan patisserie, while providing a sensory experience like no other for its customers. Moreover, the event underscores the importance of innovation and creativity in the evolving local culinary scene.
