LabelVie, a cornerstone of Morocco’s modern retail industry, is gearing up for an ambitious new chapter in its growth journey. During its upcoming general assembly on December 24, the group will propose a bond issuance program worth up to 1 billion dirhams. This strategic move, which could be executed in multiple phases over five years via private placements, is aimed at bolstering LabelVie’s aggressive expansion plans.
Expanding reach with new openings
In an unprecedented expansion effort, LabelVie is set to launch 35 new stores in the second half of the year, cementing its footprint across the country. This expansion aligns with the group’s strategy of ensuring proximity and accessibility, aiming to capture a larger share of Morocco’s growing retail market. As the demand for modern retail continues to soar, LabelVie’s plan underscores its readiness to tap into this potential.
A financial powerhouse
LabelVie’s financial performance reinforces its growth ambitions. By June 2024, the group reported revenues nearing 4 billion dirhams, reflecting a 5.4% growth compared to the same period in 2023. Moreover, its net profit surged by 17%, reaching 267 million dirhams.
Despite a slight increase in net debt, which rose to 3.8 billion dirhams (up 2.1% year-on-year), the group continues to maintain a balanced financial structure. Its disciplined approach allows for significant investments in expansion without compromising financial stability.
A visionary investment plan
LabelVie’s overarching investment plan, worth over 3 billion dirhams for 2022-2024, demonstrates its unwavering commitment to leading the sector. This funding supports the launch of new supermarkets and hypermarkets while also accelerating the growth of its Atacadao brand, tailored to meet Morocco’s diverse consumer needs.
A leader in modern retail
As a dominant force in Morocco’s retail landscape, LabelVie has built its success on a foundation of ambition, innovation, and accountability. The planned bond issuance represents a pivotal step in its transformation strategy, ensuring adaptability in an ever-evolving market.
LabelVie’s clear vision and stellar financial performance not only strengthen its position as a market leader but also highlight its role as a driver of the Moroccan economy. The group’s commitment to excellence positions it as a benchmark in the nation’s modern retail sector.
