Moroccan retailer LabelVie said its sales rose strongly in the first three months of 2026, helped by opening new stores and growing its lower-cost formats.
The company made 4.82bn dirhams in total revenue by the end of March, up 15.9% from the same period last year.
Sales from its main retail business reached 4.19bn dirhams, a 15.6% increase. LabelVie said this was mainly due to stores opened in 2025 and its ongoing “Vision 2028” plan, which focuses on expanding across different store types and covering more cities.
The group opened 31 new stores in the first quarter. These included one Atacadão in Khénifra, 24 Supeco shops, five Carrefour Express stores and one Carrefour Market.
Sales at existing stores rose by 4.1%, helped by more shoppers and steady demand.
Discount and wholesale formats led the growth. Atacadão brought in 1.74bn dirhams in revenue, up from 1.46bn a year earlier, a rise of 19.7%.
Supeco also grew quickly, with sales more than doubling from 66m to 146m dirhams.
Other formats also saw gains. Hypermarkets were up 15.1%, while Carrefour Express grew by 16.3%. Carrefour Market increased more slowly, at 4.3%.
By the end of March, LabelVie had 442 stores in 37 cities, with a total retail space of 372,701 square metres.
Spending on investments dropped to 71m dirhams from 331m a year earlier. The company said this was due to a securitisation deal worth 484m dirhams during the period.
Net debt rose to 4.75bn dirhams, up from 4.61bn at the end of December, as the company continued to expand and open new stores.
For the full year, LabelVie expects revenue to grow by around 15%, with a similar increase in retail space. It also aims for an EBITDA margin of about 9.3%, in line with its Vision 2028 plan.
