Just a few months after opening its doors, the first Atacadão store in France—operated by Groupe LabelVie in partnership with Carrefour—has already made a name for itself. Located in Aulnay-sous-Bois, near Paris, the store recently clinched the 2024 LSA Innovation Award in the “Retail Concepts – Grocery Stores” category. This prestigious accolade, awarded by a panel of industry experts in Paris, recognizes groundbreaking initiatives in the consumer goods sector.
This award is a significant endorsement of Moroccan retail expertise, shining a spotlight on Groupe LabelVie’s strategic vision in successfully bringing the Atacadão model to the French market. With 19 Atacadão stores already thriving in Morocco, the group’s ability to adapt and implement this innovative concept in France demonstrates their deep understanding of retail dynamics across different markets.
Atacadão is built on a “cash & carry” model, offering a seamless combination of low prices, simplicity, and efficiency. The Aulnay-sous-Bois store caters to both businesses and individual shoppers, providing a diverse selection of essential products, bulk pricing options, and a strong commitment to local and sustainable products.
The early success of Atacadão in France underscores the shared vision of Carrefour and LabelVie, aimed at delivering practical solutions to consumers facing economic challenges. The store’s ability to balance affordability with quality has resonated with customers and industry leaders alike.
“We are incredibly proud to receive this recognition,” said Brahim Lemseffer, CEO of Atacadão Aulnay-sous-Bois. “This award highlights our team’s ability to tackle international challenges while staying true to our core values: offering quality products at competitive prices and promoting sustainable commerce.”
Buoyed by this success, Groupe LabelVie is likely to explore further expansion opportunities across France, aiming to replicate the Atacadão model’s effectiveness in other regions. With a growing demand for budget-friendly yet high-quality retail solutions, the future looks bright for this ambitious venture.
