Les Domaines Zniber has turned 70 and is bringing its fruit and olive oil products under one name: ZNIBER. The group celebrated the anniversary on Thursday, 17 September, at the Maassera Brahim Zniber in Aït Harzallah, near Meknès. The site is where the business started in 1956.
The new ZNIBER brand will replace several names used by the group, including Clemend’Or, Daylicio, Jad, O’lisens and MEISSARA. The products will now be sold under two ranges: ZNIBER and ZNIBER HERITAGE.
ZNIBER will cover the group’s everyday products. ZNIBER HERITAGE will focus on higher-end products selected from its best farms and production areas.
The group has also invested heavily in recent years. It has spent nearly 80m dirhams a year over the past four years on its farms, factories and commercial operations.
The new brand covers four main product lines: berries, stone fruits and other rosaceous fruits, citrus and olive oil.
The group grows raspberries, blueberries and blackberries on 350 hectares. Its peaches, nectarines, plums, apricots and persimmons cover 1,300 hectares. Its citrus producti
