Lynk & Co has officially entered the Moroccan market, marking its debut with a high-profile launch event at Anfa Park in Casablanca. The brand unveiled a lineup of four distinct vehicles designed to meet diverse driving needs while promoting a new era of smart, connected mobility.
Represented in Morocco by LK Automotive, a subsidiary of AEK holding, Lynk & Co is setting its sights on long-term growth within the local automotive landscape. But this isn’t just about selling cars—the brand is aiming to deliver an experience that redefines how people think about driving. With its sleek design language, cutting-edge technology, and a focus on hybrid and electric powertrains, Lynk & Co is targeting drivers who value performance, comfort, and environmental responsibility.
Launched in 2016 and headquartered in Gothenburg, Sweden, Lynk & Co identifies itself as a thoroughly European brand. Today, it operates in over 40 countries and is centered on three key pillars: innovation, personalization, and seamless connectivity. Its mission is to transform the vehicle from a simple means of transportation into a lifestyle companion—efficient, stylish, and perfectly in tune with urban living.
Among the models introduced in Morocco, the standout is the 08, a premium plug-in hybrid SUV that combines high-end materials with immersive onboard tech and an impressive electric range of over 200 kilometers. The 01, a flagship model for the brand, returns with a refreshed design and remains a versatile option for a wide range of users. The fully electric 02 embraces bold styling and sustainability, while the compact 06 is tailored for agile city driving, offering practicality without compromising on character.
To support its launch, LK Automotive plans to roll out a structured network of dealerships and service centers across the country. A key focus will be placed on the customer journey—from first contact to after-sales support—as Lynk & Co seeks to become a leading player in Morocco’s push toward more responsible and future-ready mobility.
