Marjane Group has just launched a new show titled “A Day in My Life,” an innovative series designed to spotlight its eco-responsible initiative, Filière M, which promotes excellence in Moroccan food production. The teaser for the first episode, shared on social media, introduces an engaging format featuring actress Sarah Perlres, who invites viewers to discover the story behind Marjane’s high-quality meat offerings.
From farm to shelf: A transparent look into beef production
The show’s debut episode dives deep into the world of beef production, tracing the journey from cattle farms to Marjane store shelves. Each step of the process is showcased meticulously, from animal welfare-focused breeding practices to humane slaughter methods that meet international standards, followed by precise cutting and processing that upholds rigorous quality and hygiene measures.
Marjane’s Filière M initiative represents a commitment to transparency, offering consumers a clear view of the origins of the products they buy. The initiative ensures consistent quality control at every stage, from farm to table, and emphasizes adherence to environmental and sustainable practices. Through this approach, Filière M not only reassures consumers but also champions responsible food production that aligns with growing concerns for sustainability.
An entertaining and educational format with familiar faces
By choosing an entertaining and educational format and involving well-known personalities like Sarah Perlres, Marjane Group is reinventing its communications strategy and strengthening consumer trust. This unique approach both raises awareness about responsible food production and celebrates local expertise. Marjane’s modern and engaging presentation style reflects a keen understanding of the evolving landscape in consumer awareness and sustainability issues.
By using social media as its main platform, Marjane Group aims to reach a wider and younger audience, adapting to how people consume information today. This strategic choice allows the series to connect with viewers who prioritize environmental and social responsibility, while reinforcing Marjane’s commitment to transparency and modern communication.
