Maroc Fruit Board is launching its 2025-2026 export campaign with a bold push into enhanced logistics, targeting key European and North American markets. By strengthening its maritime network and embracing innovation, the company is positioning itself as a major driver of Morocco’s growing fruit and vegetable export industry.
A key part of this strategy involves new direct shipping routes connecting Casablanca and Agadir to northern Europe and the UK, with a transit time of just five days—offering a viable and competitive alternative to traditional road transport. In a significant expansion of its transatlantic capabilities, MFB has also introduced a dedicated sea link to Canada, reaching the provinces of Quebec and Ontario in 14 days. This new route, developed in partnership with CMA CGM, builds on existing collaborations with shipping giants like MAERSK, MSC, and HAPAG-LLOYD, reinforcing Morocco’s presence in the North American market.
Technology is also playing a central role. MFB has equipped its shipments with connected containers using IoT technology, allowing exporters to monitor every aspect of their cargo in real time. From temperature and humidity to CO2 levels and precise location, every detail is tracked via FreshTrack, MFB’s proprietary digital platform. This level of visibility ensures that the cold chain remains fully intact from departure to arrival.
Environmental impact is another major focus. By shifting more of its freight from trucks to ships on routes to northern Europe and the UK, MFB is aiming for a 70% reduction in carbon emissions. That translates to an estimated savings of 800 tons of CO2 per week, a substantial cut that reflects the company’s commitment to greener logistics.
Through a strategic mix of expanded shipping options, digital innovation, and sustainability, Maroc Fruit Board is not only boosting the global competitiveness of Moroccan exporters—it’s also setting a new standard for responsible international trade.
