The Moroccan National Tourist Office (ONMT), in partnership with the National Confederation of Tourism, has initiated a nationwide tour to strengthen regional tourism. The initiative aims to engage with local leaders, Regional Tourism Councils (CRTs), and key industry players to enhance Morocco’s appeal both nationally and internationally.
The tour, which began on January 10, 2025, in Marrakech, marks the first stop in a series of visits to all 12 regions of the country. Marrakech, a cornerstone of Moroccan tourism, serves as a strategic starting point for this initiative, which seeks to address the unique opportunities and challenges each region presents.
Through this outreach, the ONMT will present its strategic vision and outline upcoming regional actions while gathering input from professionals in the sector. This dialogue will ensure that the initiatives implemented are well-suited to local needs, focusing on sectors such as hospitality, travel agencies, transportation, and dining.
The ONMT emphasized its commitment to fostering sustainable and inclusive growth by working closely with regional stakeholders. By aligning national strategies with regional strengths, the initiative aims to position each region as a vital contributor to Morocco’s overall tourism offering.
Marketing and commercial strategies will be tailored to priority markets, highlighting the distinct advantages of each region. This approach is intended to maximize growth and ensure that every area benefits from Morocco’s rising status as a global tourist destination.
The tour also provides an opportunity to motivate and unite local professionals under a shared vision for the future of tourism. With a focus on collaboration, the ONMT is committed to ensuring that tourism growth generates meaningful economic and social benefits across the Kingdom.
The initiative highlights the ONMT’s role as a key driver of Morocco’s tourism strategy. By tailoring promotional and development efforts to local realities, the agency aims to deliver sustainable growth while enhancing the country’s reputation as a world-class destination.
