Swedish investors are looking more seriously at Morocco after fresh talks about financial rules and investor protections in Rabat.
A Swedish delegation led by ambassador Fredrika Ornbrant met Morocco’s Office des Changes to better understand how money can move in and out of the country. Representatives from Business Sweden and export finance institutions joined the discussions.
The big takeaway was simple. Morocco guarantees that foreign investors can move profits and dividends back home easily. According to the regulator’s director Driss Benchikh, the system has become much more open and investor-friendly. Swedish companies said this gives them more confidence to invest, especially in renewable energy and sustainable projects.
Morocco has spent years reforming its investment rules to attract global companies. The new Investment Charter now offers incentives that can cover up to 30% of project costs if companies create jobs or support social goals. That fits well with Swedish firms, which often focus on sustainability and ESG standards.
Energy is a big area of interest. Morocco wants more than half of its electricity to come from renewables by 2030, supported by projects like the Noor Ouarzazate Solar Complex. Swedish technology companies such as ABB and Alfa Laval see strong opportunities in green hydrogen and clean tech.
Nearshoring is another reason for the growing interest. European firms want production closer to home after supply chain shocks in recent years. Morocco sits just 14 km from Europe and has a free trade agreement with the EU, making it an attractive manufacturing base.
Infrastructure spending linked to the 2030 FIFA World Cup is also opening doors. Swedish telecom giant Ericsson recently partnered with Orange Maroc to roll out private 5G networks for industry.
Several Swedish companies are already expanding their footprint. Trelleborg plans to grow its operations in Tanger Automotive City, while H&M and IKEA continue to treat Morocco as a growth market.
