Renault Group sold more cars in Morocco during the first nine months of 2026, even as its global sales fell. The country has become the French carmaker’s eighth-largest market worldwide, with more than 68,000 vehicles sold between January and September. Sales in Morocco rose by 6.9% compared with the same period last year, reaching 68,022 vehicles. Globally, Renault Group sold 1.66 million vehicles, down 2.2% from a year earlier.
The group held 36.1% of the Moroccan car market, meaning more than one in three new vehicles sold in the country belonged to its brands. This was the highest market share among Renault Group’s 15 biggest markets.
Morocco ranked ahead of Poland, India, and Belgium and Luxembourg combined, according to figures published on Thursday, 29 October.
The Renault brand helped drive the increase, with sales in Morocco rising by 3.3% over the nine-month period.
Worldwide, Renault sold nearly 1.18 million vehicles, up 1.1%. Its Dacia brand, however, recorded a 9.7% fall in sales to 471,007 vehicles.
The group’s performance weakened in the third quarter. Global vehicle registrations fell by 6% to 497,799 between July and September. Dacia registrations dropped by 12.8%, while Renault’s fell by 2.9%. Alpine was an exception, with sales rising by 58.4%.
Despite selling fewer vehicles globally, Renault Group increased its revenue by 7.1% in the first nine months of 2026 to €41.8bn, equivalent to about 452bn Moroccan dirhams. Revenue for the third quarter reached €11.6bn, or around 125bn dirhams, up 1.5% on the same period last year.
The group benefited from growing demand for electric vehicles in Europe. Sales of fully electric cars rose by 84.7% in the third quarter, accounting for 25.8% of its passenger car sales. Including conventional hybrids and plug-in hybrids, electrified vehicles made up 54.9% of passenger car sales.
Renault Group maintained its financial targets for the full year. It expects an operating margin of about 5.5% of revenue and automotive operational free cash flow of around €1bn, equivalent to roughly 10.8bn dirhams.
Morocco is also a major production base for Renault Group, which operates two factories in the country: the Tangier plant and the SOMACA factory in Casablanca.
The Tangier plant opened in 2012 following an investment of more than €1.2bn, or about 13bn dirhams. It has an installed annual capacity of more than 340,000 vehicles. SOMACA, which has operated since 1959, can produce more than 100,000 vehicles a year.
Together, the factories have the capacity to build more than 440,000 vehicles annually. More than 85% of their output is exported to over 70 countries, mainly in the European Union.
The factories produce models including the Dacia Sandero, Logan and Jogger, as well as the Renault Express and Express Van. Tangier also manufactures compact electric vehicles for urban transport and shared mobility services.
Renault has increased the share of locally sourced components to more than 65%, with a target of reaching 80%. More than 250 automotive suppliers operate in Morocco, and the group’s annual purchases from local suppliers exceed €2bn, or about 21.6bn dirhams.
The automotive industry is Morocco’s largest industrial export sector, generating more than 130bn dirhams in annual export revenue.
The Tangier factory also operates under a zero-carbon and zero-industrial-liquid-discharge model, using renewable energy sources including wind and biomass.
Renault’s international strategy includes an investment of €3bn, or around 32.4bn dirhams, to launch eight new models outside Europe by 2027. Morocco is one of the production bases supporting this plan, alongside facilities in Brazil, Turkey and India.
