ChatGPT a dit :
Morocco is steadily carving out a place for itself as a cultural exporter. Once seen mainly as a consumer of foreign entertainment, the country is now sending its musicians, filmmakers, and digital creators onto the global stage, with audiences abroad responding to their work. Music, cinema, and video games stand out as three sectors driving this shift.
Moroccan music is reaching international ears as urban and electronic artists such as ElGrandeToto, Manal, and DJ Van rack up millions of streams on Spotify and YouTube, land spots on global playlists, and perform in venues from Europe to Africa to the Middle East. Major cultural events boost this visibility: Visa for Music draws around 15,000 spectators and 1,000 industry professionals each year, peaking at 16,000 attendees in 2022, while Essaouira’s Gnaoua World Music Festival can attract half a million visitors over four days. Streaming has been a key driver of this global reach, though artists still voice frustration over weak copyright enforcement and limited funding for larger-scale projects.
In cinema, Morocco is consolidating its reputation on the international festival circuit. National productions have been screened at Cannes, Berlin, and the Marrakech International Film Festival, often as part of co-productions with European and Middle Eastern partners. The country leverages its varied landscapes, competitive costs, and skilled crews, and in 2023 it set a record for foreign investment in film thanks to a tax rebate program aimed at attracting international shoots. Some Moroccan films have made their way onto Netflix and other global platforms, though breaking into international distribution networks remains a challenge.
The video game industry is the newest addition to Morocco’s cultural export portfolio. Local studios are producing titles for foreign markets and partnering with major global publishers, while Moroccan e-sports players and teams are competing in international tournaments. The sector already generates over $500 million a year and aims to double by 2030, bolstered by large-scale initiatives such as “Rabat Gaming City,” a $26 million development project.
Yet this growth still rests on fragile foundations. In 2015, Morocco’s creative exports totaled $220.2 million, dominated by design (73%), crafts (15%), and visual arts (8%), with imports far outstripping exports. Since then, momentum has built, but public support remains modest, private investment cautious, and intellectual property protection inconsistently enforced. Even so, the outlook is promising—especially if music, film, and gaming can join forces, share talent, and tap into each other’s markets to strengthen Morocco’s place in the global cultural economy.
