The lion has officially taken center stage for the 2025 Africa Cup of Nations. On Monday, the Confederation of African Football (CAF), alongside Morocco’s organizing committee, unveiled the tournament’s official mascot: Assad. Inspired by the iconic Atlas lion, a national symbol of Morocco and a broader emblem of strength across Africa, Assad embodies much more than just a friendly face for the competition.
More than a name, “Assad” means “lion” in Arabic, a deliberate nod to its symbolic roots. Clad in the vibrant colors of African football, the character is designed to channel power, pride, and cultural richness. He represents a youthful, dynamic, and creative Africa—traits the tournament aims to celebrate at every level. Whether it’s in packed stadiums, lively fan zones, or community events, Assad will be a constant presence throughout the tournament, bringing energy and unity wherever he appears.
But Assad’s role doesn’t end when the final whistle blows. As a full-fledged ambassador of the tournament, he’ll feature prominently in promotional campaigns, digital content, and even educational and social outreach led by CAF. His journey is meant to continue beyond the tournament, helping to inspire future generations through grassroots football programs and youth-centered initiatives.
With a cheerful expression and a vibrant, contemporary design, Assad reflects the spirit and ambition driving the 2025 edition of the Africa Cup of Nations, hosted by Morocco. CAF is counting on him to strengthen the emotional connection between the tournament and its audience—especially younger fans—while embedding this landmark event into the cultural memory of the African continent for years to come.
