Buying a car in Morocco is getting a more hands-on feel this year, as Centrale Automobile Chérifienne (CAC) rolls out its new Village Auto 2026 campaign and opens a fresh showroom in Dar Bouazza.
The company has launched a 1,500-square-metre multi-brand space in the coastal suburb south of Casablanca. It brings together Volkswagen, Škoda, SEAT and CUPRA under one roof, each with its own dedicated area. Audi is also present during the campaign, showing its new Q5 and A6 models.
The Village Auto campaign runs from 11 May to 30 June across CAC’s national network. It is designed as a permanent hub where customers can explore different brands in one place and get a smoother buying experience.
Visitors can access special offers, financing options, test drives, and advice from trained brand experts. All details are available on villageauto.ma.
This year, CAC is encouraging buyers to consider the full cost of owning a car over time, including fuel or electricity, maintenance, resale value and financing. This helps people make better long-term decisions, especially as more efficient petrol, hybrid and electric models become available.
Founded in 1929, CAC is Morocco’s official importer for brands including Volkswagen, Audi, Škoda, SEAT, CUPRA, Porsche and Bentley. It is the country’s second-largest automotive player, with a network covering most of the national market.
