Drivers looking for a car that can handle city traffic and weekend trips off the beaten track could soon have a new option. Chinese car brand Omoda is preparing to unveil the Omoda X, a crossover concept that combines sports-car styling with features inspired by off-road vehicles. The model will be revealed on 20 October at an event called Omoda X Night, as parent company Chery expands its international business and prepares to establish a direct subsidiary in Morocco.
Omoda has not yet announced the vehicle’s technical specifications, price or sales launch date. It has also not confirmed whether the Omoda X will be available in the Moroccan market.
The announcement comes as Omoda and its sister brand, Jaecoo, report growing sales. Their combined global sales passed 1.3 million vehicles by the end of August, including 514,425 sold in the first eight months of the year, according to figures released by the group.
The two brands now operate in 77 markets across Europe, Asia, Australia, Africa, Latin America and the Middle East. They have entered 22 European countries as part of a push to expand their presence outside China.
A crossover with a different look
Omoda says the Omoda X follows a design approach it calls “Crossvolution”. The idea is to bring together the flowing lines of a sports car and the tougher appearance of an off-road vehicle.
The concept is expected to feature sharp geometric lines and a futuristic exterior. It forms part of the brand’s effort to attract younger customers who want technology, performance and distinctive styling in one vehicle.
Omoda has also introduced the slogan “Own My Edge”, which the company says reflects independence, personal choice and a move away from conventional categories.
The new concept would join a range that includes the Omoda 4, Omoda 5 and Omoda 7. Each model targets a different type of buyer.
The Omoda 4 is a compact SUV aimed at urban drivers, with angular styling inspired by futuristic and cyber-themed designs. It is described in the supplied technical information as having a 1.5-litre turbocharged petrol option or an entry-level battery-electric version. Its cabin is designed around smartphone integration, fast charging, voice controls and customisable interior features.
The Omoda 5 is the brand’s mass-market crossover. Its design uses a borderless front grille, a floating roofline and sweeping rear lights. Petrol versions are listed with 1.5-litre or 1.6-litre turbocharged engines producing about 156 to 197 horsepower, paired with either a continuously variable transmission or a seven-speed dual-clutch gearbox.
The electric Omoda E5 has a 61kWh lithium iron phosphate battery and a claimed range of about 430km under the WLTP testing standard. Its electric motor produces 155kW, equivalent to about 204 horsepower.
The Omoda 5’s listed equipment includes two 10.25-inch displays, ambient lighting, heated and ventilated synthetic-leather seats, an eight-speaker Sony sound system, 360-degree cameras, adaptive cruise control and wireless charging. Equipment can vary by market and version.
The larger Omoda 7 is designed for families and drivers who need more cabin space and longer driving range. Its styling is more restrained than that of the Omoda 4 and 5, with a wider stance and sharper light features.
Its listed plug-in hybrid system combines a 1.5-litre turbocharged petrol engine, an electric motor and a 16.6kWh battery. The supplied figures give a combined output of about 255kW, electric-only driving of around 60km and a total range of more than 1,000km.
The cabin features a large central touchscreen, voice controls and automated parking technology. These specifications relate to the described version and may differ across markets.
What is known about the Omoda X?
The Omoda X is being presented as a concept that combines sports-car design with the rugged shape of an off-road SUV. The company has not confirmed its final production form or detailed mechanical specifications.
The supplied information describes possible high-output SHS plug-in hybrid powertrains and fully electric, dual-motor layouts. It also identifies artificial-intelligence assistants and automated parking as areas of technology development, but these features have not been confirmed for a production model.
Omoda’s wider technology programme centres on the Super Hybrid System, or SHS. It covers conventional hybrid vehicles, which combine a petrol engine with an electric motor, and plug-in hybrids, which can be charged from an external power source.
Chery is also developing battery-electric vehicles, driver-assistance systems and AI-based cabin technology. Its Super Intelligent Valet Parking system, known as SIVP, is designed to automate parking using sensors and cameras.
The group has also partnered with robotics company AiMOGA to develop interactive robots for customer-facing roles, including showroom assistance and retail services. One of the humanoid robots developed through the partnership is called Mornine.
The announcement does not establish which of these systems will feature in the Omoda X.
Omoda and Jaecoo are part of Chery’s wider strategy to appeal to different overseas buyers without relying on a single design style.
Omoda focuses on futuristic styling, technology and younger consumers. Jaecoo takes a more traditional SUV approach, with boxier shapes, upright proportions and an emphasis on a rugged appearance.
The Jaecoo 7 is described as sharing the group’s 1.5-litre turbocharged plug-in hybrid architecture, including a 16.6kWh battery and an electric-only range of about 60km. Its design is intended to appeal to buyers who prefer a conventional off-road look.
The brands were developed as separate identities under the Omoda and Jaecoo division, established in 2023, to help Chery target different customer groups in international markets.
Chery is based in Wuhu, in China’s Anhui province, and has held the position of China’s leading passenger-car exporter for more than two decades, according to the supplied background information.
The group has also pursued overseas manufacturing and assembly arrangements in Latin America, south-east Asia and Europe. These include a joint venture involving the former Nissan plant in Barcelona, Spain.
Chery plans to establish a dedicated subsidiary in Morocco for Omoda and Jaecoo. The local operation is expected to manage the sales network, after-sales services, customer experience and marketing of hybrid and electric vehicles.
The company has not yet confirmed which models will be sold locally, how much they will cost or when they will go on sale. The availability of the Omoda X remains unconfirmed.
Morocco has an established automotive industry, with major manufacturing centres in Tangier and Kenitra, a network of suppliers and trade links with Europe and the United States. These factors make the country an important potential market for international carmakers seeking to expand their regional operations.
A direct subsidiary would give Chery greater control over sales and customer service. It would also require investment in spare-parts distribution, servicing facilities and the wider support network needed to keep vehicles on the road.
Omoda and Jaecoo are entering a crowded market. Their competitors include established SUV makers such as Hyundai, Kia, Toyota and Nissan, as well as Chinese brands including BYD, Geely and MG.
Chery’s strategy combines petrol, hybrid and fully electric vehicles. This allows it to target markets where demand for electric cars varies and where trade restrictions, including European Union tariffs on Chinese-made battery-electric vehicles, can affect pricing and market access.
The group’s Super Hybrid System is intended to support that approach by offering conventional hybrids and plug-in hybrids alongside fully electric models.
But expanding into more countries is only part of the challenge. Chery will also need to build dependable servicing networks, ensure spare parts are available, maintain competitive prices and persuade buyers that its brands offer lasting value.
The 20 October unveiling should provide more information about the Omoda X’s design and development. Until the company confirms its specifications, price and production plans, the concept’s commercial prospects — including its possible arrival in Morocco — remain uncertain.
