Fayçal Alj Hakim and Zakaria Hassani take the helm at VCR-Sodalmu, a key subsidiary of Sanam Holding, as the group strengthens its leadership in the agri-food sector. Fayçal Alj Hakim, who had been serving as Director of Strategic Projects at Sanam Holding since September 2020, now sees his responsibilities expand with his appointment as Deputy General Manager of VCR-Sodalmu, a company specializing in sauces, condiments, and vegetable preserves.
Zakaria Hassani, a Sanam Holding insider, takes over the beverage division as Deputy General Manager of VCR-Sodalmu. Having previously held positions as audit manager and later as Chief Financial Officer (CFO) of VCR-Sodalmu, his steady rise within the company now leads him to this executive role.
With 18 years of experience as a sales effectiveness consultant, Fayçal Alj Hakim is a recognized expert in distribution network organization and sales force motivation. He has led several major projects, including initiatives with the World Bank on entrepreneurship and collaborations with GIZ (Deutsche Gesellschaft für Internationale Zusammenarbeit). His expertise in commercial strategy and market development makes him a strong asset for VCR-Sodalmu’s future growth.
Zakaria Hassani, on the other hand, brings a strong financial and managerial background, built within Sanam Holding and strengthened by his experience in strategic management. His appointment as head of the beverage division aligns with the group’s vision for development and performance optimization.
VCR-Sodalmu was created in 2011 through the merger of Vinaigreries Chérifiennes Réunies (VCR) and Sodalmu. The company is a major player in Morocco’s agri-food industry, specializing in the production and marketing of sauces, condiments, vegetable preserves, carbonated drinks, and bottled water. It manages leading brands such as Pikarome, Tajini, Vanelli, Ice, and Mazine.
With these leadership appointments, Sanam Holding reaffirms its commitment to strengthening its market position and adopting innovative strategies to expand its presence both nationally and internationally.
Beyond his corporate responsibilities, Fayçal Alj Hakim is also the founder of www.salespromotor.net, a unique sales promotion platform designed to enhance business performance.
