For the fifth consecutive year, Shell V-Power has been named “Product of the Year” by a panel of Moroccan consumers—a milestone unmatched in the local fuel industry. The achievement is further underscored by a third straight win for Shell Helix Ultra in the automotive lubricants category.
These twin accolades highlight Vivo Energy Morocco’s ongoing commitment to innovation and customer satisfaction. As the exclusive distributor of Shell fuels and lubricants in the country, the company sees the recognition as validation of its long-term strategy to deliver premium, high-performance products.
Shell V-Power has become a trusted choice for Moroccan drivers over the years. Developed by a team of more than 150 scientists, the fuel is engineered to clean critical engine components and restore peak performance over time. Its advanced formulation works equally well in modern engines and older models, offering broad compatibility without compromising results.
Shell Helix Ultra follows the same innovation-first philosophy. This premium motor oil is based on Shell’s proprietary PurePlus technology, which converts natural gas into a crystal-clear base oil. The result is a lubricant that enhances engine efficiency and extends vehicle lifespan, even under demanding conditions.
The “Product of the Year” title is awarded based on a survey of 3,000 Moroccan consumers, who evaluate contenders across three key factors: innovation, appeal, and purchase intent. This consumer-driven approach gives the awards real credibility in the marketplace.
For Vivo Energy Morocco, the recognition is more than symbolic—it’s a clear signal of consumer trust. “These awards reflect the confidence Moroccan consumers place in our products and push us to keep raising the bar in quality, performance, and innovation,” said Salwa Benslimane, the company’s marketing director.
A subsidiary of Vivo Energy, which operates in 28 African countries, Vivo Energy Morocco manages a network of over 430 service stations and employs more than 500 people. Alongside its core business, the company is investing in sustainable energy solutions tailored to the evolving needs of African markets.
