Stellantis is spending big to fix its business and get back to growth, but investors are not yet sold. The carmaker’s shares fell to about €6.07 on 21 May after it unveiled a €60bn plan to reshape the company over the next five years.
The strategy, called FaSTLAne 2030, was presented in Auburn Hills by chief executive Antonio Filosa. In simple terms, the company wants to focus on fewer brands, cut costs and build cars faster.
Stellantis plans to launch more than 60 new models by 2030 and update 50 others. The lineup is deliberately mixed to cover all types of demand. That includes 29 fully electric cars, 15 plug-in hybrids or range extender models, 24 standard hybrids and 39 petrol or mild hybrid vehicles.
Most of the money will go to a handful of core brands. Jeep, Ram, Peugeot and Fiat, along with the Pro One van division, will take around 70% of all product and brand investment. Other names such as Chrysler, Dodge, Citroën, Opel and Alfa Romeo will focus on their home regions and share technology to save money. DS and Lancia will lose their independence and be managed under Citroën and Fiat.
Technology is another major focus. Stellantis will spend more than €24bn developing new platforms, engines and software. A new system called STLA One will replace several existing platforms with one flexible base. The idea is simple. Build more cars using the same foundation to cut costs and move faster.
Stellantis expects at least 35 out of every 100 cars it sells globally by 2030 to include advanced software features. By 2035, it says more than 70 out of every 100 vehicles on the road will use these systems.
From 2027, new models will roll out with three key technologies called STLA Brain, STLA SmartCockpit and STLA AutoDrive. Stellantis is working with partners including Qualcomm, Wayve, Applied Intuition and CATL to make this happen.
North America is a top priority after a €26bn net loss in 2025. Stellantis plans to spend 60% of its product budget there and grow revenue by 25%. It will launch 11 new vehicles, including nine priced below $40,000, to attract more middle-class buyers. It is also bringing back popular petrol engines, including V8s in Ram pickups.
In Europe, the group will cut production capacity by more than 800,000 vehicles. At the same time, it wants factories to run more efficiently, increasing usage from 60 out of 100 to 80 out of 100 by 2030. It is also aiming to save €6bn a year by 2028 and cut development time to 24 months, down from up to 40 months today.
The Middle East and Africa are seen as growth markets. Stellantis is targeting a 40% rise in revenue there and profit margins between 10% and 12%. This will rely on more local production and partnerships.
That approach is already visible in Morocco. The company has launched the Leapmotor C10 REEV, a family SUV with a combined range of up to 974km, through its partnership with a Chinese carmaker.
