Morocco’s tourism sector continues to gain momentum in 2025, showing solid signs of growth across key metrics. Between January and June, overnight stays in the country’s registered accommodations rose by 13% compared to the same period last year, according to the Tourism Observatory. The bulk of this increase came from international travelers, whose numbers jumped by 16%, while domestic tourism saw a more modest rise of 5%.
European visitors remain the backbone of this growth. French tourists led the way with 2.63 million arrivals, up 17%, followed closely by Spain, which recorded a 19% increase with 2.16 million visitors. The UK and Italy posted the strongest gains, with spikes of 27% and 28% respectively. Belgium and the United States also contributed to the surge, both growing by around 19–20%.
In July alone, Morocco welcomed 2.7 million tourists from all origins, marking a 6% year-on-year increase. This strong summer performance was driven both by foreign tourists and by Moroccans living abroad returning to visit.
Certain cities are emerging as tourism hotspots. Tangier led the pack with a 24% surge in overnight stays, while Casablanca and Fes also recorded impressive growth of 18% and 16% respectively. Marrakech remains firmly in its role as the country’s flagship destination.
At border entry points, the upward trend continues. Traditional source markets are holding steady or expanding, while new markets are beginning to show promise. Poland, for example, contributed over 81,000 visitors, and Turkey saw more than 21,000 arrivals in the first half of the year. However, not all markets are growing; Portugal registered a 9% decline in June.
Tourism revenue has also seen a healthy boost. Non-resident visitors generated 53.9 billion dirhams in foreign currency earnings during the first half of 2025, up from 49.2 billion during the same period in 2024—a 10% increase.
With autumn approaching and momentum building, Morocco’s tourism sector appears to be on a strong and steady upward path. If the current trend holds, 2025 could mark a record year for the industry.
