Supeco is steadily expanding its footprint across Morocco, with nine new store openings recorded in September alone. This latest wave of expansion signals a new phase in the discount retailer’s nationwide rollout.
Now operating in cities such as Casablanca, Salé, and Mohammedia, Supeco is staying true to its core mission: making quality products affordable and accessible to as many people as possible. The brand’s approach is rooted in proximity and value, aiming to serve communities with a practical, no-frills retail model that focuses on delivering the best price-to-quality ratio.
These recent store launches reflect Supeco’s commitment to strengthening its presence throughout the country. Backed by a focused growth strategy, the retailer is targeting the needs of a customer base that increasingly values price transparency and everyday affordability.
