Carrefour’s discount chain, Supéco, is accelerating its growth in Morocco with the inauguration of 11 new stores in Casablanca on Tuesday, October 29, 2024. This ambitious expansion aims to boost the brand’s presence in the country’s economic hub, meeting the increasing demand for high-quality products at affordable prices.
A concept that combines convenience and savings
Supéco’s unique hybrid format merges the range of a traditional supermarket with the competitive pricing of a discount store. Strategically located in Casablanca’s residential areas, these new stores provide residents with a practical shopping solution that doesn’t compromise on quality or budget.
Meeting consumer needs in a changing economy
In a climate where household purchasing power is a growing concern, Supéco positions itself as an appealing choice for shoppers looking to stretch their budgets. The brand offers a wide selection of affordable food and non-food products, helping households manage their expenses more efficiently.
A landmark opening day
Opening 11 stores simultaneously showcases Supéco’s commitment to the Moroccan market and its drive to fulfill consumer expectations. This dynamic expansion strategy also stimulates job creation and bolsters Morocco’s retail sector, marking a significant step in the brand’s national presence.
