Tesla has officially planted its flag in Morocco, marking a significant step in its global expansion strategy. The long-anticipated move became a reality with the creation of Tesla Morocco, a subsidiary registered on May 27 with an initial capital of 27.5 million dirhams. Headquartered at Casablanca’s Marina, this new entity signals a broader ambition than just selling electric vehicles.
Tesla’s Moroccan operations will focus on three main areas: selling and servicing its vehicles, building a nationwide network of charging stations, and offering renewable energy solutions, particularly solar power and stationary battery storage. This aligns perfectly with Morocco’s ambitious energy plan, which aims to have renewables make up 52 percent of its electricity production by 2030.
Leading this effort are two seasoned international executives—Spain’s Rafael Arqueza Martin and American Shahin Oliver Khorshidpanah—who have been tapped to manage what the company envisions as a long-term, strategic presence. Their roadmap includes the creation of a full-service ecosystem, complete with after-sales support, replacement vehicles, and smart mobility tools designed to make owning a Tesla in Morocco as seamless as it is in other mature markets.
Tesla’s arrival isn’t just about cars. By establishing a presence in Morocco, the company is signaling a clear intent to support the country’s shift toward clean energy. That includes the potential rollout of solar panels, home battery storage systems, and grid services. Over time, the Moroccan hub could evolve into a regional launchpad, opening up access to broader African and Mediterranean markets.
Choosing Morocco was no accident. The country offers a compelling mix of advantages—efficient port infrastructure, modern facilities, and a national decarbonization strategy—that make it a natural fit for a company focused on sustainable innovation. Tesla’s entry could also spark broader momentum in clean transportation, renewable energy technology, and connected services, positioning Morocco as a regional leader in the green economy.
