Toyota Maroc has just added the latest version of the legendary Land Cruiser Prado to its lineup—a model celebrated worldwide for its versatility, comfort, and reliability. With upgraded features and a refreshed design, the new Prado arrives ready to solidify its dominant position in the off-road segment.
A look back at the iconic Prado legacy
Since its debut in 1984, the Land Cruiser Prado has been a flagship in Toyota’s lineup, gaining a devoted following across the globe. In Morocco, it has achieved iconic status, particularly in the tourism industry, where its rugged build and off-road prowess make it the top choice for excursions through the country’s diverse landscapes. This new model promises to carry forward the Prado legend while introducing key advancements to meet the demands of modern drivers.
Blending tradition and modernity
The 2024 Prado maintains Toyota’s trademark rugged aesthetic, with a boxy build and elevated headlights that echo the brand’s iconic designs. However, Toyota’s engineers have incorporated contemporary touches, such as enhanced bodywork designed to withstand extreme conditions and feature easily replaceable parts. Measuring 4.925 meters in length and with a 2.85-meter wheelbase, the Prado’s spacious interior offers both functionality and comfort, featuring heated and ventilated seats, a high-definition touchscreen console, and an advanced digital instrument cluster for optimal readability.
Powerful engine and optimized driving performance
Under the hood, the new Prado is powered by a robust 2.8-liter turbo diesel engine, generating 204 horsepower and 500 Nm of torque. Paired with a new 8-speed automatic transmission, this setup delivers smooth accelerations and efficient fuel consumption. Toyota has also improved the Prado’s cabin soundproofing, enhancing the onboard experience for quieter, more comfortable journeys.
Three customizable trims for different needs
The 2024 Toyota Land Cruiser Prado is available in Morocco in three trims, each with unique features to cater to different needs. The base “Explorer” trim starts at an attractive 698,000 DH, offering essential features for off-road adventures. The mid-level “Adventure” trim is priced at 792,000 DH, adding more advanced equipment, while the top-tier “Ultimate” trim, at 896,000 DH, offers a full suite of premium comforts and amenities. Toyota Maroc has introduced these options with competitive launch prices, making it easier for Moroccan customers to experience this legendary 4×4.
Toyota’s commitment to Morocco’s off-road enthusiasts
With its unique combination of rugged reliability and modern comfort, the new Land Cruiser Prado is well-suited for Morocco’s diverse terrains and driving demands. Toyota Maroc’s latest release reaffirms the brand’s commitment to providing Moroccan drivers with vehicles that not only meet but exceed expectations, whether on city roads or remote trails.
