Virgin Megastore has just opened a brand-new location in Casablanca, marking a significant step in the brand’s expansion across Morocco. The store, which sits on Avenue 2 Mars, comes with a price tag of 10 million dirhams and reflects a clear ambition to strengthen Virgin’s national footprint. This is the fourth store in Casablanca alone and the eleventh nationwide.
Covering 455 square meters, the space has been designed to encourage leisurely browsing through ten distinct zones. It offers an eclectic mix of products ranging from smartphones and gaming consoles to books, home decor, stationery, beauty items, and even small appliances. Every section has been thoughtfully arranged to spark curiosity and invite exploration, blending technology, culture, and lifestyle into one immersive experience.
To support the launch, Virgin Megastore brought on 25 new employees, who have been trained to guide customers and enhance the in-store experience. The opening will be celebrated with a month-long series of special deals and events aimed at drawing in crowds and building excitement around the new location.
Since arriving in Morocco in 2010, Virgin Megastore has carved out a strong presence in the high-tech and lifestyle retail sector. Its growing network now includes stores in key cities such as Rabat, Marrakech, Fès, Tangier, and Agadir, alongside a nationwide e-commerce platform that ensures the brand reaches customers across the country.
