Virgin Megastore is ramping up its presence in Morocco with the launch of a new retail space in Casablanca’s upscale Golden Triangle (‘Triangle d’Or’) district. This latest store marks the chain’s third location in the city and its tenth nationwide.
Spanning 450 square meters, the store represents a 9 million dirham investment and reflects Virgin’s ongoing strategy to expand its footprint in the Moroccan retail sector. The brand aims to offer a dynamic mix of culture, tech, and entertainment through an innovative and engaging shopping experience.
This new outlet is designed around ten themed sections, featuring everything from consumer electronics and mobile devices to video games, audio gear, books, home appliances, interior design items, beauty products, lifestyle accessories, children’s games, and stationery. Virgin is betting on this diverse, immersive concept to stand out in Morocco’s retail landscape and deliver a more personalized customer experience.
A dedicated team of 30 staff members has been assembled to guide visitors through the store’s many offerings, combining product expertise with attentive service. Virgin hopes the space will evolve into more than just a store—it wants it to become a hub where customers can connect over shared interests in culture and technology.
To mark the grand opening, the company is rolling out a month-long series of promotional deals. Since entering the Moroccan market in 2010, Virgin Megastore has steadily expanded across major cities, from Casablanca to Tangier. The brand is also bolstering its digital strategy with an e-commerce platform to support its omnichannel approach.
