People from across Morocco’s financial and technology sectors gathered in Rabat this week for the third edition of Visa Fintech Day, with much of the conversation focused on how artificial intelligence could shape the future of financial services.
The event took place at the Mohammed VI Tower and brought together government officials, regulators, banks, fintech startups and investors. It was co-organised for the first time by Visa and the Morocco Fintech Center, alongside the Digital Development Agency (ADD) and Technopark.
Opening the event, Amal Fellah Seghrouchni, Minister Delegate in charge of Digital Transition and Administration Reform, spoke about the role AI can play in supporting Morocco’s digital transformation and making digital services more accessible.
Later, Visa Morocco Country Manager Sami Romdhane joined Industry and Commerce Minister Ryad Mezzour for a discussion on how digital payments, artificial intelligence and new technologies are changing the way businesses operate, particularly small and medium-sized companies.
A key moment of the event was the launch of a new white paper on Morocco’s fintech sector. Produced by Visa, the Morocco Fintech Centre, and several institutional partners, the report sets out recommendations to help the industry grow.
Among its proposals are creating regulatory sandboxes where companies can test new technologies, improving technology standards, increasing funding for early-stage startups and using AI and data to expand access to financial services.
Visa also used the event to highlight its Africa Fintech Accelerator programme, part of a wider commitment to invest $1bn across the continent by 2027.
The programme has supported 104 African fintech startups over six cohorts. Together, those companies are valued at more than $1.4bn.
Ten Moroccan startups have taken part so far, receiving mentorship, access to Visa’s technology network and opportunities to connect with investors. Two Moroccan startups from the latest cohort were showcased during the event, both using AI and data-driven tools to address financial challenges.
“The Moroccan ecosystem has become remarkably more structured and mature,” said Sami Romdhane, Country Manager of Visa Morocco.
“Through initiatives such as our Visa Fintech Day and the white paper with the MFC, Visa is deeply committed to providing the technological foundation, powered by artificial intelligence and our global scale, that will accelerate financial innovation.”
