Morocco is strengthening its role in African marketing, with several executives included in the ACMO 100 list published by Brand Africa. The ranking shows leading marketing professionals across the continent and Morocco’s growing influence in brand strategy.
Several Moroccan executives appear in the first edition of the ranking, all holding senior roles in major sectors.
In retail, Fadwa Bisbis leads marketing at Marjane Group, helping modernise one of Morocco’s biggest supermarket chains.
In the car industry, Mehdi Yaroub heads marketing at Renault Group.
The banking sector is also represented. Mounir Jazouli leads communication and institutional relations at Bank of Africa.
In telecoms, Nadia Rahim Guérin leads communication at inwi, while Sakina El Fares has similar responsibilities at Saham Bank.
Digital and consumer goods are also included. Salma Bencherif is Global Chief Marketing Officer at Jumia, managing strategies across several African markets. Salma Hamdouch leads marketing and communication at Les Eaux Minérales d’Oulmès, a long-established drinks producer.
The ranking reflects Morocco’s growing role as a regional centre for marketing. Casablanca continues to attract company headquarters and strategic teams, helping develop professionals who work across several markets.
Morocco has more representatives in the ranking than several countries in the region. This is partly due to its role as a link between Africa, Europe and the Arab world, allowing companies to create strategies for different regions.
Women make up more than 60% of the ACMO 100. North Africa has an even higher share, and Morocco follows this trend. Many key roles in marketing and communication are now held by women, unlike in many global markets where men still dominate.
The ACMO 100 focuses on real brand impact rather than company size. In Morocco, marketing roles often include communication, public influence and institutional relations.
