Morocco’s national football coach Mohamed Ouahbi has signed a new partnership with bedding and furniture group Dolidol that will run until the end of 2030.
The company says the deal marks a new stage in its growth and comes as the country prepares for major sporting events, including the 2026 World Cup. Dolidol hopes working with a well-known sports figure will help strengthen its brand and boost its presence in Morocco and abroad.
The group says the partnership is built on shared values between elite sport and industry such as discipline, rigour and the push for long-term performance.
Dolidol says real performance is not about short bursts of success. It says it comes from daily work, consistency and precision.
The company plans to keep developing its brands and comfort products while focusing on quality, innovation and meeting customer expectations as it continues to expand internationally.
Dolidol now operates in about 20 countries through a wide network of global brands and licences including Simmons and Therapedic. It also holds exclusive rights in Africa to brands such as Sealy, Tempur, Bultex, Epeda, Merinos, Pikolin and Mouka.
The partnership is part of a wider communication strategy linked to upcoming major sporting events and aims to strengthen the visibility of the group’s brands and create long term value.
Chief executive Walid Mokked said the partnership “reflects a pivotal stage in the group’s development and its determination to strengthen the presence of its brands in promising contexts, in line with the values of rigour, discipline and performance that underpin its strategy”.
Mohamed Ouahbi said he was proud of the collaboration and that he was partnering with a Moroccan industrial company that has “left its mark on the history of national industry and today carries Morocco’s colours beyond its borders”.
He added that Dolidol represents a global group built on values of quality, innovation and performance that he believes in.
